National Geographic Campaign
2022
National Geographic, a cherished name from our childhood, has been a steadfast source of remarkable content in geography, archaeology, and natural science since its establishment in 1888. Beyond the iconic magazine, National Geographic extends its reach to encompass websites, TV channels, and podcasts.
Inspired by the brand's archival magazine covers and cartographic pursuits, I created a spin-off website to reintroduce National Geographic to a younger audience. Clicking on section titles initiates pattern movements, unveiling an overview of Nat Geo Magazine sections. This playful "treasure-hunting" web page aims to ignite curiosity, encouraging visitors to delve deeper into the magazine's offerings. To infuse dynamism, I designed animations related to various topics, which are also integrated into the spin-off website. My work serves to showcase Nat Geo's unwavering commitment to leveraging diverse media to illuminate and protect the wonders of our world.
< Branding strategy, motion graphics, interactive design >
Inspired by the brand's archival magazine covers and cartographic pursuits, I created a spin-off website to reintroduce National Geographic to a younger audience. Clicking on section titles initiates pattern movements, unveiling an overview of Nat Geo Magazine sections. This playful "treasure-hunting" web page aims to ignite curiosity, encouraging visitors to delve deeper into the magazine's offerings. To infuse dynamism, I designed animations related to various topics, which are also integrated into the spin-off website. My work serves to showcase Nat Geo's unwavering commitment to leveraging diverse media to illuminate and protect the wonders of our world.
< Branding strategy, motion graphics, interactive design >
Website content including texts and images are all from National Geographic website.