YUMENG
TANG


As a graphic designer, I enjoy exploring the visual representation of ideas, emotions, and experiences in our daily lives. Through various mediums like graphics, prints, motion graphics, and creative coding, my work aims to create designs that evoke contemplation, inspire dialogue, and offer thoughtful design solutions. Based in Shanghai
and  London.







︎    tracy.tangyumeng@hotmail.com
︎    @onoffthemoo



Rebranding
Rempart


2023


Designing a living
visual identity for a heritage
restoration organisation

Founded in 1966, Rempart is a France-based union of associations dedicated to the restoration and protection of heritage. The union organises volunteer work camps or training courses to offer heritage restoration projects to everybody. While most of these camps are located in France, Rempart also facilitates overseas work camps in collaboration with local partner organisations.

This project embarked on creating a dynamic visual identity for Rempart, aiming to invigorate its image and engage younger generations. It sought to emphasise the significance of volunteer camps in fostering connections and showcase the lively atmosphere they offer. At the same time, the new visual identity paid homage to Rempart's extensive heritage and history. The new brand system includes logo, typography, colour scheme, brand book, and sample applications.


< visual identity, poster design, pattern design, motion graphics >